Wednesday, January 29, 2014

Lessons from Blue Cross Blue Shield of NC



A few days ago, Blue Cross Blue Shield (BCBS) of NC said that those same sex couples who had signed on with them a few days earlier (since Jan. 1, 2014) would not be recognized.  They must re-submit their application as individuals, even though they had previously enrolled as a couple, made possible through the market place of the Affordable Care Act (ACA)

Boo!

Now: BCBS has reversed course today: they will welcome same sex couples who apply for health care through the market place of the ACA.

Why?

Money.

Momentum.

And money.

They know where the power is going to be in the coming future: with same sex couples being "normalized" into this country's narrative.

Here's the latest: http://www.newsobserver.com/2014/01/29/3574446/blue-cross-reverses-course-and.html

Courage!

Pax!

B

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