Schubert said he had an ah-ha moment in California when a focus group watched a campaign commercial featuring a Massachusetts couple who described how their 7-year-old son came home from school and explained that a man can marry another man, something he learned in a children's book.
One of the members of the focus group shook his head, and Schubert asked the moderator to inquire. The participant said he would be angry if something like that that happened to his kids.
"So that was sort of a light-bulb moment, that this education issue was really going to be a powerful one for us," said Schubert, who with Flint was named the "public affairs team of the year" for 2009 by the American Association of Political Consultants.
In California and Maine, gay marriage supporters countered the claims with spots featuring prominent elected officials such as California's chief of public instruction and Maine's attorney general, who both insisted that same-sex marriage had nothing to do with schools.
But the issue persisted, according to advocates on both sides, in part because gay marriage supporters failed to discuss a key fact: Many public schools already have lessons that refer to gay families in the younger grades and confront anti-gay discrimination for older students.
Although the topics usually are broached in the context of appreciating diversity and tolerance, for some parents any discussion of gay people is too close to talking about gay sex.
Here's the reality: this is fear baiting. The same people who find it repugnant that two men or two women love each other tend to be peopl who find inter-racial marriage repugnant.
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So the answer? I'm working on the article called "A Call to Arms...of Love". Love will trump fear.